So you’ve been blogging for a few months and the traffic is low. No one seems interested in your blog or the content put up. Patience and commitment are a few of the things established bloggers will recommend to you. But that’s not the only way to get out of that funk and drive traffic t your blog.
Before you can know how to fix the problem, you have to know where you’re going wrong. Here are a few things you could be doing wrong.
Poor design
How you design your blog could affect how many page views and hits you get. If you have a site that’s hard to navigate, or a theme that has funny font and colour, it won’t attract an audience. People are very visual, a well structured design will attract people. If they open your blog and think it’s ugly, they will log off and spread the word making people avoid it.
Solution: If you cant’ figure how to get a great design for your blog, consult. Ask someone else how to go about it. If need be, get a professional to design it for you.
Pick a template with easy to read fonts and stay away from bright screaming colou rs. Keep it simple and don’t try and overcrowd content into one space especially for the ads section.
Writing in an oversaturated niche
Some niches like fashion, lifestyle, entertainment and food have very many bloggers. You will never miss content from such blogs. When you start blogging, deciding to venture into such a niche makes it hard for your blog to be a hit. Many people think they’ve read it all before, they also tend to stick to the familiar blogs rather than read new ones.
Solution: If that niche is your area of expertise, you have to be creative about how you generate content. Find out what everyone else is writing and how they do it. Once you have that, create a unique spin to your content. Make what you do enticing for people to read. If you have doubts about doing content in that niche, you could always go back to square one and picka totally different field to blog in.
Focusing too much on yourself
Have you ever read a blog and thought the writer is too self-centred? This could be one of the things that make your blog boring. As much as your blog is about you and the brand you represent, not all content should revolve around you. It gets boring for your readers to read about your products, your thoughts and opinions.
Solution: Try and keep away from personalising your posts. Use shared interests as a focal point of the post. Try and make your readers relate to the post. If it’s about a product talk to your readers and tell them how they can benefit from it rather than showing what it did for you.
Lack of engagement
Your blog is a place for both you and your readers to be heard. What you say is important, but so is what the readers comment on the posts. If you ant to keep people glued to and interested in your blog, you have to engage them.
Solution: Respond to any and all comments left on your blog. Pick out a comment that can generate a lengthy and interesting conversation and respond to. You could also encourage your readers to ask questions and answer them.