Blogging might be considered as one of the most effective methods of communication. Messages are passed back and forth between the blogger and readers. A blog could be your marketing tool, a way to sell your brand if you hope to make money out of blogging. To do this, your communication needs to be excellent.
This is where the 7c’s of communication come into play. The 7c’s of communication will help you compose effective written or oral messages. Here is how they can help you out when it comes to blogging
Completeness
Does your post contain all information necessary for it? As you write a blog post, only you are aware of what you really wan to say. The readers are not. You therefore have to form a complete thought and explain everything needed to make your point understood. It is very important to give your readers the full picture in your post.
Conciseness
Your blog post must be concise.
Say what you have to say in the fewest words possible without compromising on the other Cs. Being concise is a way of showing respect to your readers because you don’t make them read too many words that are pointless in the post.
Consideration
When you write a post, your readers are the most important aspect of it. Keep them in mind as you create a draft.
Ask yourself what they need to know and in what way you should say it. Think about what they will feel and think as they read your work. Consideration is about realising that a blog post has little to do with the word “I” and more to do with the word “You”.
Clarity
This is about the meaning from your head into the head of your reader—accurately—is the purpose of clarity.
The words you choose should make sense and enhance understanding in your readers. Make sure you use vocabulary you are familiar with. Simple and precise sentences are the best way to go. Let each paragraph speak of a point on its own rather than having different ideas in one paragraph.
Courtesy
Do you reply to your comments? Do you thank people for sharing your posts, tweeting them, and linking to them? It never hurts to be sincere and thank your readers for reading your content or for their feedback.
When responding to comments, always be polite. It doesn’t matter if the comment is negative, don’t be rude to your readers. It shows a level of maturity when you respond to the criticism left in the comment section in a positive way.
Concreteness
Being concrete means that your post is specific and definite. There’s no room for being vague or generalising issues in a blog post. You should avoid dull language and ensure your verbs and sentence structures are correct at all times.
Correctness
This has to do with grammar, punctuation and spelling. Check that your facts are accurate and that any figures used are the right ones. It’s that simple.
Effective communication is a part of blogging. If you want to be a great blogger, you need to make use of the 7C’s of communication. It’s one way to effectively stamp your mark in the blogging world.