Have you ever opened a blog and were so impressed simply because of the colours in the design? Or maybe the reverse happened and you were completely turned you off. This is a trend seen in many blogs. The choice of colours is crucial when designing your blog yet many do not seem to notice it. It’s all about colour psychology.
Colour psychology tells us that colours have meaning. Each shade will bring out a specific thought or feeling. It will affect people’s opinions about your blog and content. It is therefore important to know what each colour means before you pick it for your blog.
Blue
Blue is a common colour in blogs. It could be because most people associate it with calmness and a soothing effect. It’s exciting to have a site that’s blue. You can’t help but feel a sense of dependability when you see the colour blue. This is probably why sites with this colour are quite popular. Facebook, Twitter and LinkedIn are a good example of this.
Red
When you see the colour red, anger is the predominant reaction. Colour psychologists believe that red will cause a physical response, it’s not just about the mind when it comes to it. Using this colour on your blog is all about getting someone’s attention and forcing reactions. People will be forced to do something when they visit your blog.
Green
Grass and nature is what comes to mind with the colour green. It’s considered to be a fresh healthy colour. This colour is more suited for travel blogs and environmental blogs. A dark shade of green is suitable for business blogs as it makes you think of money.
Orange
Orange isn’t as popular as some of the other colours, but several bloggers opt to have this as the colour for their site. Orange brings out a feeling of excitement and represents fun. If you’re into entertainment and fun content this could be one colour you should consider getting.
Brown
Brown is often associated with the earth and can evoke feelings of durability. However, it can also be perceived as dirty. You should be careful using brown in your blog or web design. However, many brands have had great success using brown in their identities. For example, UPS owns the color brown in the shipping industry and it’s worked very well for the brand. Don’t be afraid to use a color that seems unpopular. You just might have a chance to make it your own.
Purple
Sophistication is what purple screams out. It’s quite popular among female audiences. If they are your target audience, you should go for it. It will also be a good colour for religious blogs as it oozes out spirituality. You can’t help but feel a like you are meditating when you open a blog with purple colours.
Black
Black communicates power, high-class, sophistication, luxury and expensive. It is the perfect colour for a blog that will be focusing on this. It is popular with blogs that talk about music and cars. Things that make you feel like you are part of the high flying life.
These are among the popular colours. You will play around with different shades of each of them. The key is to consider what your niche is and try and design your blog to suit that by using the right colour.