Have you ever read an interesting blog post but felt like the title does not live up to the content? Or maybe the title is awesome but the content isn’t, but you still read simply based on the title. This happens to many people.
Blog post titles are the first thing that gets noticed on your blog and blog post title is the king of your blog posts. A well written blog post title will even attract organic traffic when people see it through web searches. It is therefore important to think long and hard about your titles before publishing a post.
Here are some tips on how to write good blog post titles.
Make it engaging
A good title should be actionable, intriguing or emphatic. Make it such that someone feels compelled to do something or it evokes a certain emotion in them. How to clean jewellery at home” works so much better than simply using “cleaning jewellery at home”.
It as an actionable title and makes people want to go out, get what is needed and clean their jewellery.
Set the right expectations
Has the title of ablog ever suggested something amazing only for you to read it and get disappointed? This is something you should avoid doing to your readers. Don’t have them anticipating a post about an action movie only to get a documentary on growing tea leaves. Your titles should be more descriptive than what you would get in a magazine. Paint a picture in your readers’ mind. DO not overhype the content because readers might not make a return visit to your blog.
Keep it short
Google has a display limit of about 70 characters. You need to keep your title within this limit so it can appear in search results in all its full glory. Short titles also work well as they make it easier to share on twitter. Some bloggers will advise you to have it at 8words or less. It’s a good idea, but if it needs to be longer, go ahead and write it. What matters is it makes senses without you using too many words.
Learn from others
Let’s be honest, your competition can be a great source of information. Visit other blogs and have a look at what titles they have. Ask yourself why chose certain words. If you happen to have written similar content, consider why they took a certain angle in their title. It also doesn’t hurt to run your title ideas by someone else. Their input could be effective in getting you an amazing blog posts title.
Keep it keyword optimized
It is always advisable to include 2 or 3 keywords in your blog post title. You have to consider your readers and search bots when writing your titles. Your complete blog post (both the body and title) must be keyword optimized to get good standings in search engines. It must be convincing to both readers and search bots.
There you have it! Just a few tips to get you some eye-catching blog post titles. Hopefully, this post will inspire you or give you the information needed to change how you write titles. Let us know if they are useful in the comment section.