One way of getting your blog to be successful is to think of it like any other business. Don’t assume that people will find your blog through search engines or simply word of mouth. You need to work towards building an audience. Get people to willingly visit your blog on a daily basis and increase the traffic.
The first thing you need to do is consider why you’re blogging in the first place. Then ask yourself who’s going to read it. Write down the answers to these questions. If you don’t start with a plan, like any other business, you’re likely to get very little back for your efforts or lack of effort.
Here are a few tips to help you get blog traffic:
Write about topics people are searching for
A successful blog answers visitors’ questions and solves their problems. If it doesn’t, web traffic will quickly go elsewhere. When writing a post, think of the keywords people use in search engines and write along those lines.
Ensure that your post provides solutions to problems and answers to questions
People will arrive on your blog or website looking for something. Whatever it is, you need to provide the answers, solutions or information they’re looking for. So give real solutions, do not make anything up as it will make you lose credibility and the traffic will quickly flow out.
Write long posts or pages that engage
Some people say the length of a blog post does not really matter, but the reality is that it does. A log post worth interest should never be too short. Ensure you tell a full and complete story. The normal length is something not less than 500 words. It is engaging and informative enough to make people visit your site.
Do not have a set word count
Your stories should be as long as necessary. Don’t rush to get short incomplete content out there. You don’t have to finish a post or page on the day you begin writing it. Save it as a draft and add to it until you’d be happy to read it and share it. Write until you have told a full and complete story.
Include pictures and/or videos in your posts
It goes without saying, many people will and on your site because of the images. Catchy images will get you that traffic. They also work well in breaking up long text. Always ensure your blog posts all have images before you hit publish.
Share your content on social media
Twitter, Google+ and Facebook are the obvious choices. Don’t jump on the bandwagon that’s against using Google+. It’s favoured by, wait for it, Google meaning you will get better ranking in the search results if you use it. Don’t just share your own content, share form others as well and connect with them.
There you have it. A few simple ways to drive traffic to your site. We hope you found them useful.
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