A few weeks ago, we told you about how you can increase blog traffic. It’s easy to do that if you constantly have fresh content. But that is not the only way to go about it. Even your old posts can drive traffic to your blog if shared the right way.
Most bloggers share their posts once or twice and forget all about them. They are more concerned with new stuff forgetting the old post could be more enticing to the audience. If shared correctly, you can go up to a week without sharing new content. Question is, how does one go about sharing their old posts?
Here are a few tips on how to go about it.
Social media promotion
Social media is without a doubt the one tool every blogger needs. It helps you become visible and more accessible to your readers. Social media is getting bigger and better and you as a blogger need to take advantage of this.
Create social media pages for your blogs and use them to interact with your readers. Show people that you are online and ready to talk. Once you have a following on social media, you can take advantage of it and share your content.
The best thing would be to schedule your posts to send out all your old posts. Use a few catchy lines in the posts to make people interested in clicking the link on your blog. There are different services you can use to do this. Buffer and Hootsuite top the list in the apps you can use to schedule your posts.
If you focus on promoting others stuff on social media sites by notifying them, you will definitely get good results as most bloggers tend to follow win/win approach. Others will also promote your stuff once you start promoting them, so don’t be selfish to promote only your blog posts.
Email list promotion
Believe it or not, it is quite possible to promote your content via email. This is usually done through a newsletter. Get a subscription list for people who want to keep up to date with what’s on your blog. Having an email list also helps you promote your old blog posts without looking like a spammer. The best part about email list promotion is you can send as many newsletters as possible just by changing your newsletter headlines.
You don’t have to write a lengthy email newsletter whenever you want to promote your old blog posts, write a powerful headline followed by two to three sentences and give a link back to your old blog posts to instantly pull your subscribers attention.
Commenting on other blogs
Commenting on other blogs will draw attention to your blog as other blogger know about you and they can i turn draw their own readers to your site. Jot down a few positive comments and leave a link to your site as well. The blogger is bound to be curious about you. They might end up visiting you archives and see a few things they like that are worth sharing.
These are just a few ways to share your old posts. What you wrote months ago does not have to be forgotten.
Do you know of other ways you can share old blog posts?