The digital era has come of age as people now consider it a source of income. Even the Kenyan government recognizes this platform as a way of creating jobs for the many unemployed youths in the country through their Program, Ajira.
To learn how to be successful in social media, here are few ways you can succeed in social media.
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Find the Best Platform
Finding a platform, which suits you best, starts with combining several abilities. What are you good at? What are your interests? What are your skills? What do you enjoy doing? What do you want to get better at?
Do you prefer taking videos of yourself or would you rather write? Are you good at graphic design and taking videos and photos? Are you good at editing videos? Do you carry your camera everywhere with you? Do you enjoy sharing your thoughts in words? Do you like being in front of the camera?
These and many other questions are what you should ask yourself. This will determine the niche you should focus on when starting an online journey. YouTube and Facebook videos are great if you are not camera shy. Instagram, Tumblr, and Pinterest work well if the camera is one of your best friends. Blogging, LinkedIn, Facebook and Twitter, are preferred for sharing stories if you are into writing.
Remember to combine all your skills with where your audience is. Also, do not say you can hack all social media platforms in the beginner. Pick one and run with it. Most people want to do everything and end up sharing low-quality content on all these platforms.
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Just Start
Many people have ideas but rarely work on them. Maybe you have said, ‘I have an opinion, maybe I should start a blog!’ or ‘I’ve been told I take good photos, maybe I should sell my expertise on Social Media!’ or even ‘I enjoy editing videos and photos, I could make my hobby into a career!’
Ideas remain ideas until we work on them. So, start with what you have and with where you are. Do not strive to be perfect looking for that perfect name, perfect logo, or perfect camera. All these ends up being are excuses and your projects stalls. Your ‘One day I’m going to…’ becomes that, a one day, which is never going to happen. If you want to do it, don’t over think it, just start. In the beginning, it may seem like low-quality content, but no one is really paying attention as much. As you start, you will work on it and you will become better at it and will be your niche. Focus to be better than your yesterday.
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Model Success
Anytime you want to do something and do not know where to start, surround yourself with the people who have become successful in the same path you are in. This does not entail booking a plane ticket and going to see them just to be inspired. Social media is digital and everything is online nowadays. Look for this successful social media guru online. Google their achievements and learn from them. These are your main role models in your niche.
If your role model is within the country, this becomes much easier and you don’t have to book a ticket since you can meet them when you get the courage to. Follow all your role models on their social media platforms and learn from them. Do not just be a follower, be an apprentice.
Constantly look for people who are making it now in your industry. Look at where they are today but remember to look at their journey from the beginning. You will even discover their breaking point in life. How they moved from becoming average people to social media gurus in their niche. Do research if you have to and be inspired. You will get an idea of what you are supposed to do to be successful.
These are just a few tips on how to be a Social Media Guru. Do you have any more tips? Share them in the comment section.