Written by Florence Nthamba
Some bloggers may find it a daunting task to repost their old blogs. This may be related to how they perceive the relevance of reposting them. Or it could be they are ignorant of how beneficial it is to repost their old content. Reposting old blogs has several advantages.
Increase traffic
Tomasz Tunguz, a venture capitalist at Redpoint, found out that every time he re-shared content on twitter (the second largest source of traffic), he still managed to get about 40% retweets that the original post received.
It is easy for your content not to be seen initially when you post due to busy news feeds and decrease reach in organic social posts.
New Followers
Re-blogging old posts can also gain you new followers especially if your social media followers is growing too. When you share old posts as a blogger, you are giving your new social followers an opportunity to view your old content.
Treatment to writer’s block
Reviving older blog posts can be an anathema for a writer’s block. Sometimes getting stuck and re-posting older posts has its benefits.
Readers’ interaction on the post(s) also may play a major role in giving you that boost to kill the writer’s block by giving you new ideas and concepts for your blog.
Increases Value of Posts
Updating old posts with latest information increases value of the post and in turn it influences better user behavior on those pages in analytics. To benefit on the Google algorithm more, consider user engagement i.e. Bounce rate, Average, time on page.
These factors will play a major role in ranking. If your blog posts are outdated, you might experience a slip in ranking by next Google algorithm change. Keep your information recent and resonates with your readers by being useful.
Reach Followers on Different Time Zones
To reach followers on different time zones, you have to post the same content multiple times. This increases traffic on your content especially when you tweet the same link more than once.
Repeat tweets of your blog posts with subtle variations to hit different time zones as people live in different time zones with varied social habits. This increases chances of you reaching more people who otherwise might have not seen your content.
A link to New Post
Linking older posts to new ones not only act as a link buffer but it improves the internal linking structure as well as lowering the bouncing and exit rate from site. It also encourages the one-time visitor to be a regular reader.
While linking new posts to older ones, make sure that the topics are related.
Revive Old Information
There are times when your older posts do not have the relevant information anymore. This may be related to latest findings that are contradictory to your older post or due to changes in general.
You do not have to delete the older post. in this case, you can revive it by writing a response post. Start your new post with the summary of the old one, link it with the current one and then proceed to explain the need of writing the response post.