There is an exponential growth in Digital Advertising in Kenya. The web today is such that brands are increasingly adopting bloggers and influencers as their brand ambassadors and enlisting them to push their products online.
The advancement in Digital Advertising means growth of bloggers, influencers and other online content creators, who contribute directly to the online advertising industry. But is that the scenario? Is the same level of growth reflected in the blogosphere?
Cases have been cited where bloggers have been approached to endorse a product and instead of compensation, they have been made to believe that they will reap from the publicity garnered from endorsing the product.
New and upcoming bloggers suffer the brunt of exploitation when they agree to work for some brands, most times without compensation. These cases bring to light the fact that most bloggers;
a) Do not know their worth online.
b) Do not recognize the powerful role they play in advancing corporate brands.
This is the reason why we will hold a Monetization Workshop on Saturday, 20th February 2016 at Nailab, Bishop Magua Centre, on Ngong Rd.
This Workshop will bring together bloggers and experts from the corporate world in a panel sitting to discuss whether some brands are exploiting bloggers by either not paying for content or paying way below the going rate for services.
Through this workshop, we hope to;
- Forge a cordial working partnership between brands and bloggers that will be mutually beneficial to both parties and devoid of exploitation.
- Encourage bloggers to take their work seriously and see it as an income-generating activity, possibly even make blogging part of their career goals.
- Make bloggers understand the role they play in Digital Advertising and empower them to seek compensation for their craft.
The panel will consist of:
Brian Mung’ei has experience gained over the past 5 years’ experience in the Kenyan digital scene working for Pamoja Media EA and thereafter, as a consultant implementing various online marketing and communication projects for corporate clients, NGOs and even individuals who were interested in a web solution for their business. He currently works at Safaricom where he manages digital and online communication projects which directly assist the different business units to achieve their objectives through the online space. The projects that he works on require an extended understanding of the external and internal communication processes and knowledge plus the need to grow relationships with industry stakeholders such as bloggers, publishers and influencers.
Social Media Strategist, Ogilvy Public Relations
Naomi Mutua joined Ogilvy PR in December 2013 as a social media strategist, with previous experience in digital advertising at Scanad Limited. Recognized as a social media influencer, Naomi has worked on helping change the Kenyan online space into a positive and useful forum for brands and individuals, with a focus on changing perceptions and reputations for brands. Naomi has supported several corporates and institutions understand and actively participate in digital and social media, such as EABL’s Tusker Brands, Unilever, Communications Commission of Kenya, Safaricom, KCB Group and KRA. She is keen on making digital media the most recognizable channel in PR and Marketing in Kenya
Rachael Muthoni is a fun-loving Nairobian in her 20’s. She is passionate about conservation and travel. She spends her time travelling and writing about her adventures in the award winning blog Safari254 .
Fashion Stylist turned Content Creator, Kenyan Blog Awards Winner (2012,2013), Nanciemwai.co.ke
Nancie Mwai is a graduate with a degree in Marketing. While in university she worked as a stylist for Nation Newspaper. In the brief years as a stylist Nancie realized that she was passionate about online content creation and started a blog in 2010 called “The Fashion Notebook” which has now evolved to be www.nanciemwai.co.ke. Nancie’s work has won a number of awards and also is recognized internationally. The blog has won BAKE Awards in 2012 & 2013. It has also been on the favourite African blog list on “The Guardian”, Conde Nast’s Lucky Magazine and numerous other publications. The blog has since evolved to an amazing webzine covering topics from fashion to lifestyle to fitness and anything that affects women in general. Today Nancie continues to share the story of her life and passion for content creation through her online channels.
The workshop will start at 10am and end at 1pm. Attendance is by registration so visit this link to register for the workshop.
Details:
Event: Monetization Workshop
Venue: 4th Floor Nailab, Bishop Magua Centre, Ngong Rd.
Date: 20th February 2016
Time: 10am to 1pm
