On May 31, 2025, we held a transformative training session for aspiring content creators at Lifesong House in Ngong.
Lifesong House is a safe space dedicated to empowering boys and young men for the future. The workshop, which aimed to help the young creatives learn how to use content creation as a tool for expression, connection, and growth, attracted a diverse group of participants of various ages and interests, all eager to learn.
The training began with lively conversations around one of the most common struggles for new content creators, such as choosing a niche and sustaining interest in a particular topic over time. Participants shared their uncertainties about sustaining interest in a particular topic over time.
We believe blogging is a hobby or something born out of passion that can be done over and over without getting tired. It doesn’t need to be complicated. It could be as personal as a hobby. Whether it’s playing football, hiking in the Ngong Hills, cooking traditional meals, or showcasing the everyday beauty of ones surroundings. The key factor is to start with what feels natural.
BAKE encouraged the group to choose topics rooted in personal passion, test them out through a few posts, and ensure their ideas are relatable and locally relevant, touching on cultural experiences, budget-friendly content, or storytelling that reflects the spirit of their community.
As the session progressed, Participants attention shifted to the question of sustainability. How does one remain consistent after the excitement of starting fades away? we shared practical strategies to maintain momentum. These included creating a weekly content calendar to provide structure, using free tools like X Analytics to monitor growth and audience engagement, and exploring different formats such as live sessions or short-form videos to keep content fresh and dynamic. Another key thing is The facilitators reminded participants that it’s not perfection but persistence that defines long-term success in digital spaces.
The training also stressed the importance of community building, a vital but often overlooked element of content creation. Participants were encouraged to not just post but to engage responding to comments, interacting with fellow creators, and building authentic connections online and offline. Simple prompts like “What’s your favorite spot in Ngong?” or “Tag a friend who loves traditional cooking” were suggested as effective ways to spark interaction. Kennedy, a young creator with a passion for pets, proposed doing live sessions on platforms like TikTok or Facebook to spotlight local stories and foster collaborations such as farmers teaming up with food vloggers or young creators promoting local businesses.
Another powerful moment was on the need for creating unique content. While this looks difficult, there are so many way to get around it. You can focus on the personal angle. For instance, Instead of covering broad tech news, you could document how technology is used in his own community or how it shapes lives . This approach not only differentiates your content but also adds authenticity. The group discussed the value of journaling to track ideas and feedback, celebrating small milestones like gaining a few followers, and learning from setbacks. One participant shared how improving the lighting in her TikTok videos significantly boosted engagement, reminding everyone that growth often comes through small, consistent adjustments.
Throughout the day, tools like Canva and X Analytics were introduced to help participants create professional content on a budget. The facilitators emphasized the importance of setting realistic goals to avoid burnout, encouraging creators to be patient with themselves and focus on building something meaningful rather than chasing instant success. James, the founder of Lifesong, urged attendees to explore various content creation tools while keeping their approach simple and true to their individual stories.
As the workshop drew to a close, the key takeaways were clear. Be unique and authentic, stay consistent, and focus on creating value for your audience. These guiding principles resonated deeply with participants, many of whom left the session motivated to start or restart their content creation journeys with renewed confidence and clarity.
Lifesong Kenya, the host of this empowering workshop, is a non-profit organization dedicated to supporting boys and young men who have experienced stigma, trauma, or sexual abuse. Through transitional housing, mentorship, and safe spaces, Lifesong helps these individuals heal and rebuild their lives with dignity. The collaboration with BAKE exemplified how digital literacy and storytelling can be powerful tools for healing, advocacy, and transformation.
To learn more about Lifesong Kenya and support their mission, visit lifesongkenya.org or follow them on Facebook at facebook.com/LifesongKenya.